The Spotify Student Premium Store was a unique e-commerce platform where the only currency was credits. We needed to retail Spotify in a new and fresh way, not just by promoting a discount for 3 months. Students represent the largest, most loyal and engaged group on Spotify, but they don’t have much money to spend on luxury items like premium music subscriptions. When Spotify launched Premium for Students, with a new offer of 3 months for only $0.99 each month, we were tasked with producing a campaign that supported the Spotify global student strategy of using existing brand advocates to drive student subscriptions.
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